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Term life insurance basics

Learn how life insurance works and how to choose a plan for you and your family

2 authors6 articles
How does life insurance work?Life insurance can be a way to help protect the people you love if you were to pass away.
Why do people get life insurance?Wondering if you need a life insurance policy? Learn more here about life insurance.
What is term life insurance?
How is term life insurance different from whole life insurance?
What does term length and coverage amount mean?
How much coverage do I need?Not sure how much life insurance coverage you need? Explore which factors you should consider when choosing a life insurance policy.
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© 2026 Gerber Life Agency, LLC

For digital and website advertising: Competitor referenced in advertising is State Farm Life Insurance Company, who we believe to be a close competitor. State Farm's quote includes the client's weight, height and age as illustrated below, not all of which are factors in Fabric's quote. Pricing shown in the “$1/day” quote is as of 5/15/25 for a 10 year term and based on a 30-year-old, 170 lb, 5’4”, non-smoker female in TX in excellent health unless otherwise indicated. Competitor information is based on publicly available sources believed to be reliable and is provided for informational purposes only. The information presented does not constitute an offer or recommendation of any insurance product. Product features, pricing, benefits and ratings are subject to change, and consumers should independently evaluate their options.

Accidental Death Benefit Rider series ICC25 2502-2624 WSA is offered on the term life insurance policy ICC22 2205-4004 WSA. Term Life Insurance Policy Series ICC22 2205-4004 WSA, Accelerated Death Benefit Rider policy series ICC22 2205-2623 WSA, and Accidental Death Benefit Rider Series ICC25 2502-2624 WSA (and state variations where applicable) are issued by Western-Southern Life Assurance Company, Cincinnati, OH which operates in DC and all states except NY, and distributed by Gerber Life Agency, LLC using Fabric Technologies. Gerber Life Agency, LLC is an affiliate of Gerber Life Insurance Company (est. 1967). All are members of Western & Southern Financial Group (Western & Southern). Issuance of coverage for Term Life Insurance is subject to underwriting review and approval. Please see a copy of the policy for the full terms, conditions and exclusions. Product provisions, availability, definitions and benefits may vary by state. Payment of benefits under the life insurance policy is the obligation of, and is guaranteed by, the issuing company. Guarantees are based on the claims-paying ability of the issuer. Products are backed by the full financial strength of the issuing company.

This accident only rider may be offered to adults ages 18-69. Minimum/maximum age requirements and maximum coverage amounts vary by state. Exclusions and limitations may vary by state. This rider is not approved in CA, FL, or NY.

All term life insurance sample pricing is based on a 30-year old F in Excellent health for the coverage amount shown and a 10-year term policy, unless otherwise stated. Gerber Life Agency, LLC (GLA) is an insurance agency licensed to sell life insurance products. GLA will receive compensation from Western-Southern Life Assurance Company for such sales. The NAIC Company Code for Western-Southern Life Assurance Company is 92622.

Western-Southern Life Assurance Company's A+ Superior A.M. Best Rating: Superior ability to meet ongoing insurance obligations (second highest of 13 ratings; rating held since June 2009). Ratings are subject to change from time to time. The ratings shown here are correct as of 05/27/2025. For more information about a particular rating or rating agency, please visit the website of the relevant agency.

Fabric by Gerber Life is a brand of Western & Southern Financial Group, Inc. Western & Southern Financial Group, Inc. is the parent company of W&S Advisory Services, LLC.

Investment advisory services tied to the Fabric by Gerber Life platform are provided by W&S Advisory Services, LLC, an SEC registered investment adviser. Registration as an investment advisor does not imply any level of skill or training. Custody, brokerage, and clearing services are provided by Apex Clearing Corporation, a registered broker-dealer and member FINRA/SIPC. As a member of the Securities Investor Protection Corporation (“SIPC”), funds are available to meet customer claims up to $500,000, including a maximum of $250,000 for cash claims. For additional information regarding SIPC coverage, including a brochure, contact SIPC at (202) 371‐8300 or visit www.sipc.org. Please consider your objectives before opening an investment account. Investments in securities involve the risk of loss. A diversified portfolio does not ensure a profit or protect against a loss. Past performance does not guarantee future results.

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Gerber Life is a registered trademark. Used under license from Société des Produits Nestlé S.A. and Gerber Products Company.

In the State of California, Gerber Life Agency, LLC is known as and does business as Gerber Life Insurance Agency.